Keep your members in the picture.
The weekly newsletter. A competition notice. An update from the office. Help your team reach the right people with information that is useful to them.
Let’s talk about your club
The Fairway ClubIllustrative club dataA useful message starts with the right people.
Example audiences, not actual member lists.
How it works
at your club.
Here’s how club communications fits into the way your club runs.
Start with the member register.
Choose the people who need the message rather than maintain another set of disconnected mailing lists. Use the categories your office already understands.
- Audiences based on member records
- Email templates and campaigns
- Staff review of the intended audience
Give club news a home.
Put notices in the member app as well as using email. We agree where time-sensitive information lives and who keeps it current.
- Member-app notices
- Clear ownership of updates
- A consistent route to club information
Respect the member’s choices.
Keep unsubscribe handling and communication preferences part of the process. Separate routine club service from optional marketing when you plan the messages.
- Tracked email sends
- Unsubscribe handling
- The right information for each audience
Let’s make it work
for your club.
We work through the details with the people who will use it.
- 1
Review what you send today.
Look at the regular newsletter and the notices that keep generating phone calls.
- 2
Agree the audience and owners.
Decide who writes, checks and sends each kind of message.
- 3
Make it repeatable.
Set up useful templates and show the team where send records live.
A little more
you might want to know.
Can we use WhatsApp or SMS?
Email and member-app notices are the starting point. We agree the provider and permissions for other channels, including who will support them.
Can we keep our current newsletter tool?
We can review it alongside the member register and agree a supported way to keep audiences accurate. A connection depends on the provider’s available access.
Show us how
your club works.
Tell us what needs attention.
We’ll work out the next step together.